ETHNICITY IN TODAY?S SPORTS :: essays research papers

Armstrong, K. L. (2000). African-American Students Responses to Race as a Source Cue in Persuasive Sport Communications. Journal of Sports Management, 14, 208-227.It is important to think approximately all of the campaigning, advertising, and announcing that goes into sport communication. The article explains how when dealing with sports communication they always relate back to race. The study was to examine students and try to figure the response one efficacy receive from the students from the role that was being portrayed. When the results came in they showed that African Americans held race at a higher value when dealing with the sports communication process. Armstrong, K. L. (2000) race and sport usage motivations A preliminary investigation of a dark consumers sport motivation scale. Journal of Sport Management. In this article sports consumption is explained. In this article Armstrong gives erect to the question, why do different races eat up the sports world in different ways and fashions? The article suggests that African Americans consume the sports world based on previous hardships. The article also suggests that Caucasian people eat up the sports world for the excitement of the game. The article also spoke a little around the differences between men and women and how their motivation toward sports are similar in some Ethnicity in todays sports 3aspects. The fact that women are raised to be girly and men are raised to be manly makes their eagerness and motivation different. Davis, H. & Stacia, L. (2001). Career maturity and the Black college student-athlete. The Sicence & Engineering Journal, 63, pgs. This article studied the differences between black student-athletes, white student-athletes, and non student-athletes. . There is now talk of placing athletes in a comprehensive race planning intervention program before entering college to help with their career planning skills. The reason for implementing this program is due to the percentages t hat came from the study done. The study showed that a higher percentage of African American student athletes chose majors that had little or nothing to do with their chosen career path. The study also showed that more often than not African Americans had dreams of pro sport careers. The outcome of the study was the ingest opposite when dealing with white student athletes. Most white student athletes chose majors that reflected their chosen career path and a low percentage had dreams of a pro sports career. Goldsmith, P.A.