International Business - Cultural Differences Essay

International Business - Cultural Differences - Essay ExampleWith specific reference to HRM and marketing, this essay get out examine the potential problems which a UK owned hotel, operating in China and Russia, among numerous other countries, may reside.In order to understand the challenges which the UK-owned hotel may confront in the management of its operations in China and Russia, it is all-important(a) to begin with a clarification of the implications of the culture construct. The reason is that since culture has been identified as the showtime of challenges, it is necessary to know why and how it can function as a challenge to cross-cultural management for the purposes of constructively confronting and resolving these challenges.As an ever-present host of concern to all social sciences, culture represents an abstract and extremely complex construct. Attempts by scholars to define culture have resulted in countless definitions. For example, in their seminal study on cultur e, Kroeber and Kluckhohn (1952) identified more than 160 definitions of culture. Although there is probably no single best definition of culture, the main thread running through with(predicate) the numerous definitions of culture, as noted by Hall (2004) is that the construct of culture appears to have the following characteristics husbandry is multidimensional and interrelated. ... stopping point is multidimensional and interrelated. It consists of a effect of common and interdependent elements such as beliefs and attitudes, values and norms. All aspects of culture are deeply connected with one another to change one partitioning is to change the whole. It is the interaction of various elements of culture that results in cultural distinctiveness.Culture is shared by the members of a social group and defines the boundaries between different groups.Culture is adaptive. Culture and its values, though enduring in the short term, do change over time. Cultural meanings are not static, but constantly in motion. Culture continues to evolve through constant embellishment and adaptation to both physical and social environments.Culture includes both conscious and unconscious values, and other meaningful symbols that exploit human behaviour. Cultural differences are not necessarily visible, especially to people who remain embedded in one cultural environment. It takes a prolonged retard abroad and mingling with the locals to recognize the numerous and often subtle and hidden differences in various cultures.In sum, culture provides people with a sense of identity operator and an understanding of appropriate behaviour within a soda1 group. It has pervasive and profound impacts on virtually all aspects of human life. For instance, Harris and Moran (2005, pp. 206-211) have identified ten important areas pertaining to human values, attitudes. and behaviours that are directly influenced by cultureSense of self and spaceCommunication and languageDress and appearanceFood a nd feeding habits era and time consciousnessRelationshipsValues and normsBeliefs and attitudesMental process and learningWork